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Since it opened in 1986, the retail complex has won countless
awards for marketing, quality, efficiency, advertising
and business enterprise. Brilliantly researched and designed,
Abu Dhabi Duty Free pioneered the shop-in-shop concept
with branded corners for various prestigious international
brands such as Gucci, Versace, Christian Dior, Yves St.Laurent
and many more, their open layouts making it easy for customers
to browse and choose. There are no counters, no queues
and no aggressive sales people.
As
for the merchandise, the range is vast and exciting with
gold and electronic items being the biggest sellers. Local
antiques and souvenirs are sold here too, sharing the
space with international branded goods, including watches,
fashions, cameras, toys, perfumes and leathergoods. Small
purchases are equally well covered- a book to read on
the plane, confectionery to take home to the children,
or necessities like pharmaceuticals and toiletries, all
displayed in a spectacular setting.
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